Amazon’s New ‘Look Inside’ Feature for Blogs and Websites [Part Two]

Look Inside VoktahLast week, we talked about the functionality enhancements by Amazon so that folks can install a ‘Look Inside’ preview directly onto their blogs. This week, I’m going to show you how to do that.

Before I begin, a disclaimer: this tutorial will only work on WordPress blogs that include sidebars and have the option to display images. [Sidebars are narrow columns that can appear on either side of the main posting area]. I have used my own blog for the screenshots and it has two sidebars with pictures of my books displayed in the second sidebar [see below]:

Continue reading “Amazon’s New ‘Look Inside’ Feature for Blogs and Websites [Part Two]”

Amazon’s New ‘Look Inside’ Feature for Blogs and Websites [Part One]

Look Inside VoktahIn case you missed it, Amazon is now keen for its customers to display ‘Look Inside’ links to their favourite books, from within their own websites or blogs.

To be honest, I cannot see too many ordinary bloggers bothering with this feature, but for us Indies it could prove to be marketing gold!

Why? Because the ‘Look Inside’ feature gives casual visitors the ability to sample our work without feeling pressured to buy. Now I know sales are the holy grail, but nothing puts me off faster than a hard sell, so why do it to potential readers? Continue reading “Amazon’s New ‘Look Inside’ Feature for Blogs and Websites [Part One]”

Goodbye Shelfari, Hello Goodreads

When I went to my Shelfari landing page last week to update the widget I use on my blog, I saw an ominous notice: Shelfari is shutting down. Shelfari is merging with GoodreadsThe news won’t be a surprise to those who know that Amazon has owned both Shelfari and Goodreads for the past few years. Goodreads is by far the more popular of the two sites, so it stands to reason that Amazon would consolidate its reader experience (not to mention reader data) there. But a number of readers, authors, and bloggers closed their Goodreads accounts and fled to Shelfari during the Goodreads Bullies incident a few years ago; I can’t imagine they will be thrilled to have their information dumped back onto Goodreads. Continue reading “Goodbye Shelfari, Hello Goodreads”

Will the Real Amazon Bookstore Please Stand Up

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Great speculation is abundant in the continuing saga of the Amazon Brick and Mortar Store. A year ago, our Lynne Cantwell wrote about a physical Amazon Store coming to New York City. It was reported back then that they would be the first physical store in Amazon’s arsenal. It turns out that this is not the case. Continue reading “Will the Real Amazon Bookstore Please Stand Up”