Facebook Page Update: 2017 Brings More Interaction and Video

facebook-530337_1280While it may not look like it at first glance, Facebook is undergoing major changes rolling in to 2017. It’s nearly impossible to keep up with what is happening unless it’s your full-time job. So let’s see if we can help you keep on the cutting edge without going bonkers.

Our Facebook Page is one of the most ubiquitous tools for authors. It’s like the Yellow Pages of twenty years ago. Unfortunately, it may become about as effective as the Yellow Pages of today. While it is not going away, Facebook appears to be putting their efforts into other bells and whistles of their platform. Continue reading “Facebook Page Update: 2017 Brings More Interaction and Video”

How to Set Up a Facebook Author Page for Beginners

facebook logoA while back, I wrote an article here on IU which laid out the basics of Twitter. This post does the same for Facebook with an emphasis on what an author would need to setup an “author page” for their marketing and promotional efforts.

I’m going to assume you’re able to find your way to Facebook (www.facebook.com) and sign up for an account. As I did with Twitter, my contrarian nature means I didn’t do any of the things Facebook wanted me to when setting up the demonstration account I’ll be showing here. Really you should consider doing all of what they suggest. If you didn’t, you’ll get a page that is almost a blank slate with the top looking a lot like this. Continue reading “How to Set Up a Facebook Author Page for Beginners”

Facebook Rolls out a New Look for its Facebook Pages

facebook logoFacebook is changing the layout for its “Page.” This is an opportunity to make sure you have everything in place on your Facebook Page. These changes give you more control and better visibility. As usual, they are rolling this out a little at a time; you may or may not have seen the change in your Page. Continue reading “Facebook Rolls out a New Look for its Facebook Pages”

New Algorithm Alters What You See in Your Facebook News Feed

Increase Facebook interactionsWell, there you have it. Facebook is too big. On June 29, 2016, Facebook admitted that it is officially too big for the typical consumer to acquire meaningful information. So what do they do? They change the News Feed Algorithm, of course.

As always, people get in a tizzy when they hear about a change. “No one is going to see my content!” they scream. Remember, hardly anyone sees your content anyway. Here’s the low down on the newest changes. In the past, Facebook opened up the News Feed to all the big boys—The New York Times, The Washington Post, BuzzFeed, and any other media company that strived to be a player. This meant that you had tons of content in your News Feed that you could care less about. The more of these “players” in your feed, the less you saw the content you really cared about. I don’t know about you, but if I want “news” I would go to my favorite news source, not Facebook. Continue reading “New Algorithm Alters What You See in Your Facebook News Feed”