Tag: Author Promotion

Wanted: Celebrity Endorsement

Tom JonesYesterday I got an email from my publisher letting me know they had accepted my latest work for publication. Awesome. Now that made my day, week, month and maybe even year.

But it also posed a conundrum. I’ve been taking online seminars and reading reports about marketing your wares. It seems if you have a celebrity endorsement you are golden: magazines are more inclined to review or feature your product, and of course the press is more likely to give you coverage. So it makes sense to find a celebrity to review the book, and get it on the back cover before it goes to print.

How exactly does one go about this finding of a celebrity to endorse one’s book? It seems to me you would have to know someone who knows someone…but as far as I know I don’t know anyone who knows anyone. This was going to take some thought, some strategizing and even more networking. I put out the word. Continue reading “Wanted: Celebrity Endorsement”

A Handy Tool for Authors: Google Alerts

The other day I mentioned to a writer friend that my Google Alerts didn’t seem to be catching everything. “What’s a Google Alert?” he asked. I was stumped. I thought everyone knew about Google Alerts. Every author should be using them.

I explained to him that you can set up Google Alerts to monitor subjects important to you, and it will send you email notifications any time a new search result is found.

For example, any time one of my new books is released, I set up a Google Alert for the title. That way, if my title gets any press, reviews, or is otherwise mentioned online, I’ll be notified. And the really REALLY cool thing about this is – you don’t have to have a Google or Gmail address to participate!

This is how to set up a Google Alert: Continue reading “A Handy Tool for Authors: Google Alerts”

Desperation: The Mother of Invention.

Yes, I do believe necessity IS the mother of invention. I don’t know who K. S. Brooks on Snow Shoesoriginally said that, and I’m too damned lazy to Google it. Huh, in fact, I’m so lazy that I just used “Google” as a verb. So there.

I have no intention of defending my laziness. Frankly, I’m proud of it. I use my energy solely for writing and marketing my books. My houseplants are wilting and my dinner is still in the freezer. But I put in a long day filled with paper cuts, taping my fingers together and filling in U.S. Customs paperwork so I could send out “Advance Review Copies” of my new book.

There’s that word: review. That all too elusive review – the one that should be written quickly and gladly by the person receiving your book for free. But it doesn’t go that way, does it? BE HONEST – you know it doesn’t. Even though they basically gave their word they’d review your book – what percentage of them actually do it?

Continue reading “Desperation: The Mother of Invention.”