Indie authors are always looking for ways to get their names out in front of readers – and doing it inexpensively is a plus. One typical way is to contact bloggers and offer to write a guest post for them. This process works, but it takes a lot of time to line up your guest shots – time you would probably rather spend writing.
While you’re sending out your tenth or 25th email to some blogger you barely know, you might wonder whether there’s a more efficient way. Well, sure – you could do a blog tour or a blog hop. But what’s the difference? And will either of them sell any books for you? Continue reading “To Hop or to Tour? Some Options for Guest Blogging”