The Case for Legible Titles

illegible titlesAs you are aware, the most common issue we see with books during the vetting process is an unclear or confusing book description. The second most common issue: unreadable titles on book covers in thumbnail size.

Who cares? Right? It’s just a tiny book cover. No one expects to read it in that size.

Um, wrong.

Just last week, our Lynne Cantwell wrote about the Marketing Rule of 7 – that it takes at least seven instances of someone seeing your book before they actually purchase it. Well – what if those seven instances are in thumbnail size? Do you think they will remember to purchase a book when they can’t read the title? Moreover, will they even notice it to begin with? Probably not. Don’t waste a chance to get in front of someone and make an impression.

Here at Indies Unlimited, thumbnails are generally 120×177 pixels, which on my laptop ends up being around 1.75 inches high by just under 1.25 wide. There is no specific industry standard for thumbnails, (on WordPress it’s 150×150) and the size varies from site to site. Then, add to it people viewing sites on their tablets and cell phones – and you can end up with some mighty small thumbnails. Can you read your title under those circumstances? You may want to check. Continue reading “The Case for Legible Titles”

Book Cover Basics Part II by Shevi Arnold

Author, Journalist & Artist Shevi Arnold
Author, Journalist & Artist Shevi Arnold

Last week, we featured an article which received a lot of attention: Book Cover Basics. This week, author, journalist and artist Shevi Arnold has picked up the baton and is going to smack you with it. Without further ado…Shevi Arnold.

So you’ve written a book, and you’ve decided to indie publish. Great. I’m sure you already know that your book will need a cover.

I was a journalist for 12 years, and for seven of those years I was a newspaper and magazine illustrator and editorial cartoonist. My editors paid me hundreds of dollars to design covers, and I’ve professionally designed close to 100 of them.

What’s that you say? You’d rather do it yourself? Right… Because what would a trained and experienced cover designer know that you don’t? Continue reading “Book Cover Basics Part II by Shevi Arnold”

Judging a Book by Its Cover

The Kiss of Night by K. S. BrooksI’m constantly looking at book covers as part of my “job” here at Indies Unlimited.  I run into authors posting their covers in groups all the time, asking for input. So I see a LOT of covers. And most of them all have the same issues.

What I find most ironic is that the same people keep posting book covers with the same problems.  I don’t get that.  Please allow me to make something perfectly clear. And I’m not just making this up to be difficult or bossy or right. I’m speaking from experience. I enjoy providing my own cover art to my small Indie publisher – and because of that, I’ve taken some lumps. But I’ve also learned some important things about book covers. I share this knowledge freely, to help my fellow Indie authors. Book covers are important. We all want to make a good first impression. Book sales count on it. Continue reading “Judging a Book by Its Cover”