Some of my ideas for marketing might be considered a little outrageous – but this one, however wacky it might seem, could attract the right attention for a book signing.
Recently, I had the good fortune to be invited to do a book signing at a hotel. The manager who hosts a weekly cocktail party wanted to surprise guests by having me there, signing copies of the book that features his hotel. Attendance to these events has been dropping off and he wanted to make it a little more interesting. Continue reading “How to Make Your Book Signing Event Completely Successful”