Hit the Road, Jack: How to Plan and Execute a Blog Tour

Maybe people have been telling you that a blog tour (or virtual blog tour, or VBT, not to be confused with VPL, an affliction from the ‘70s solved by some very clever but uncomfortable pantyhose) is great way to launch your book. Some would be glad to arrange one for you and charge you for the privilege. But is the marketing budget for your book release a little…what, you don’t have a marketing budget? You spent your marketing budget at the actual market, buying food and uncomfortable pantyhose? No problem. You can pull together a whiz-bang blogging adventure for next to nothing and get yourself a lot of eyeballs and buzz. I did it for my first book. I didn’t rack up gangbuster sales, but I got my name out and met some great people who were happy to help when the next book came out. All it took was a little time and effort. You have some of that, right? Okay, pour yourself a cup of coffee and let’s go. Continue reading “Hit the Road, Jack: How to Plan and Execute a Blog Tour”

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