Tag: virtual book tour

Will a Blog Tour Work for Your Book?

Karen Wojcik BernerGuest post
By Karen Wojcik Berner

Over the last few years, I’ve promoted my books with blog tours – six of them, to be exact – and let me tell you, each was completely different in both style and reach. Never done a blog tour?  They’re the virtual equivalent of the traditional book tour, except authors “visit” book blogs instead of stores to promote their novels. They are great for boosting your book’s visibility as well as for getting reviews. In fact, I just completed two consecutive blog tours to promote my latest novel, A Groovy Kind of Love. If you’re considering a blog tour, here are some things I’ve learned along the way that you might find helpful. Continue reading “Will a Blog Tour Work for Your Book?”

Blog Touring

So if KDP Select isn’t the cash cow for indies that it used to be, what’s left? One option is to get yourself and your name out there on as many book blogging sites as possible. I’m not talking about asking bloggers to review your work (although you certainly can). What I’m talking about is offering yourself as a guest blogger or interview subject. It will help you gain that all-important name recognition, or so the theory goes, and (eventually) that should translate into book sales. Continue reading “Blog Touring”

Hit the Road, Jack: How to Plan and Execute a Blog Tour

Maybe people have been telling you that a blog tour (or virtual blog tour, or VBT, not to be confused with VPL, an affliction from the ‘70s solved by some very clever but uncomfortable pantyhose) is great way to launch your book. Some would be glad to arrange one for you and charge you for the privilege. But is the marketing budget for your book release a little…what, you don’t have a marketing budget? You spent your marketing budget at the actual market, buying food and uncomfortable pantyhose? No problem. You can pull together a whiz-bang blogging adventure for next to nothing and get yourself a lot of eyeballs and buzz. I did it for my first book. I didn’t rack up gangbuster sales, but I got my name out and met some great people who were happy to help when the next book came out. All it took was a little time and effort. You have some of that, right? Okay, pour yourself a cup of coffee and let’s go. Continue reading “Hit the Road, Jack: How to Plan and Execute a Blog Tour”