Author #Hashtags and #Brand and #Content, Oh My!

author overwhelmed social media facebook-695108_640For several years now, I have struggled to learn what I need to know as an author in order to get my books under the eyes of those who might enjoy reading them. How do I find and use the advice of the experts and other authors to my best advantage? What can I devote more time to and what needs to fall by the wayside?

New methods of promotion come to us daily from an increasing variety of sources, all of them touted as the latest, greatest avenue for self-promotion and sales. Continue reading “Author #Hashtags and #Brand and #Content, Oh My!”

Are Author Interviews Worthwhile?

Interview ShowWhen we first started Indies Unlimited, one of the regular features here was the author interview. Authors love to be interviewed. Unfortunately, not a whole lot of people love to read author interviews. We like to do stuff that moves the needle, so to speak. Once we realized the interview features were not getting a lot of views and did not seem to be moving books for authors, we discontinued the feature.

Not to say interviews don’t work at all or ever, but the return on investment is often quite small for both the interviewer and the subject of the interview. Continue reading “Are Author Interviews Worthwhile?”

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