If you’re a regular reader of IU, you know that writing a book is only part of the recipe for success. You’ve taken all the advice about punctuation, plot, characters, and story arc to heart, you’ve written the best book you could, gotten first-class editing, paid for an eye-catching cover and now your book is up on the web just waiting for the orders to roll in.
But they’re not.
Okay… you’ve sent out an announcement to your email list, you’ve posted on Facebook and Instagram, tweeted on Twitter, touted your book on LinkedIn. You’ve sent press releases to the local media and to any distant locations that might be interested (i.e. the setting for your book, your old home town, etc.).
Still no sales spike. What’s up with that? Continue reading “I’m Promoting My Book — Where’s My Sales Spike?”
I’m sixty days into my new position as top dog at an eBook promotion site. It’s been a ton of fun and along the way I’ve had several mini-epiphanies. I want to share them with you because I think as writers and marketers, the things I’ve learned might help you. And, if you’re like me, you might find some of this truly surprising.
As indie authors, we have a wealth of types of marketing and promotional opportunities available to us. However, some types aren’t as effective as others, and some are more effective when you’re farther along in your career. As a newbie, where should you concentrate your efforts? As a more seasoned indie, what will boost you to the next level of visibility and sales?
When I finished my latest book, Finding Travis, a time travel story, I sent it out to beta readers and prepared to self-publish as I always do. But then a friend began broadcasting the news that she had entered her latest book in the Kindle Scout program and was looking for nominations. I remembered that another