Author business cards are important (See Codebreaking For Beginners) and we often hand them or postcards of our latest novels out in the hope they will generate sales. However, how many times do you get that feeling that as soon as someone walks off with one of your cards, it’ll be forgotten? It will stay in a wallet or purse until the person empties it or worse still, it will be thrown away in the nearest bin.
Here’s a simple way to engage people, to make them read your card and hopefully hang onto it a little longer rather than throw it away without looking at it. Continue reading “How to Make People Read Your Business Card”
Last month I was busy making new business cards to distribute to unsuspecting tourists (see my post “Stop me and Buy One”.) I checked out what information should be on my card and having established that I needed to put some of my book covers on the back, and an eye catching simple design on the front, I discovered that I should really add a QR code. Yes, those foxed me too, but wait a minute and you too will find out that QR codes are utterly brilliant.
The QR code was invented in Japan by a subsidiary of Toyota to track vehicles during manufacture. It was designed to allow high-speed component scanning and has since become one of the most popular types of two-dimensional barcodes. QR codes then became common in consumer advertising. Smartphone users or iPad owners can install a free app with a QR-code scanner that is able to read a displayed code and convert it to a URL, which in turns directs the smartphone’s browser to the website of the company, store, product. Continue reading “Codebreaking for Beginners”