One of the tools in the promotional arsenal of an author (and also companies, websites, and many other organizations) is a giveaway. People love a chance to win free stuff. Many authors do book giveaways on Goodreads which has some positives (lots of people become aware of your book and add it to their to-be-read list), but some downsides as well. Goodreads only allows paper books to be given away, which has financial implications, not only the cost of the book, but shipping costs that could easily get out of hand if you don’t limit entrants to readers from your home country. By using a 100% off coupon code on Smashwords or emailing an ebook file directly to winners it is possible for an author to do a giveaway of ebooks outside of Goodreads at no cost or, if they prefer, at low cost using their promotional dollars for other prizes (Amazon gift cards or some kind of book swag). Continue reading “Give It Away with Rafflecopter”
Be Your Own Graphics Designer
This is an ongoing, basic course in graphic design for writers.
The complete resume of my education and credentials in graphic design can be expressed in one word: Nada.
And that’s why it might be worth listening to me. You’re a writer, possibly a small publisher. Like me. You probably don’t have art talent, can’t afford expensive programs, don’t have the time to study books or school courses aimed at producing designers and artists. Like me. And, like me, you have very specific needs: book covers, logos, banners, website graphics.
And speaking as a non-designer who has done pretty well in creating those things, I am telling you that you can do it. Using free or cheap programs, without a lot of didactic learning. Using ingenuity rather than money or talent. And having fun. Continue reading “Be Your Own Graphics Designer”