Book Promoting:Is $1.99 The New 99 Cents?

the dead list by martin crosbieWe’re going to talk about selling eBooks. We can call it “connecting with readers” or “building our reader base” or “expanding our discoverability” in other articles. Right here, right now, we’re going to call it what it is: selling books.

I’ve been through the ups and downs of free promotions. I’ve had mega-successful returns where I’ve sold tens of thousands of books and I’ve had disappointing returns where I have not covered my promotion costs. I’ve sworn off free promotions and come back to them and realized that they can still be effective in terms of selling books. Again, we are not talking about climbing up the rankings in a genre-specific category or how many email subscribers we can gain or how many books we can give away. We’re dealing with book sales, and with free promotions we’re referring to peripheral sales of our other books or paid sales when our free book returns to its regular price. Continue reading “Book Promoting:Is $1.99 The New 99 Cents?”

Is Big Five Publishing Positioning Itself for Large eBook Profits?

big five publishing vault of money pixabay safe-913452_640As an Indie author, I’ve always sided with Amazon because Amazon made my career as a writer possible. Nevertheless, I was a little confused recently by the retail giant’s apparent about-face with regard to the agency model.

Essentially, the agency model does two things:

  1. It allows traditional publishers to set the price of their own eBooks, and
  2. It prevents Amazon from discounting those prices.

In practical terms, this means that many traditionally published eBooks are more expensive than their paper counterparts. Not surprisingly, this has led to an overall drop in profits for publishers.

A less obvious effect has been to make some readers angry with Amazon because they think the retail giant is to blame for the high prices. So why has Amazon allowed this to happen? And why are traditional publishers willing to take such a big hit to their profits? Continue reading “Is Big Five Publishing Positioning Itself for Large eBook Profits?”

Soft-Selling Books in the Digital Age

hard selling eBooks I’m an Indie author, with only a shaky grip on the whole concept of Marketing, however I recently stumbled across something that really resonated with me as a reader:

‘We are all competing for clock share. First our work has to be worth our audience’s time; only then can we talk about trying to get some of their money.’ – Tom Simon, Clock share: Writers vs. the competition, February 2, 2015

The context for this comment was a discussion about pricing, and the value of ‘free’, or to be more exact, the devaluing of free.

The commenters were indicative of the two opposing camps on this issue: those who believe that we should not devalue our books by putting them up for free, and those who believe that free is merely one more tool in the quest for visibility. Continue reading “Soft-Selling Books in the Digital Age”

Indie Authors & eBooks: Freedom to be Free

No money needed for free ebooksSince the first indie authors figured out a way to make their eBooks free on Amazon, other indies have been badmouthing them. Some of the same authors – with an assist from traditionally published authors, their publishers, and various publishing pundits – have been making the same arguments about cheap eBooks. (Cheap being 99 cents, $2.99, or whatever is less than what that particular whiner thinks is the “right price.”)

There are plenty of good reasons why authors might want to make one of their books free or relatively cheap, whether for a limited time or for the foreseeable future. There are also bad reasons to do so. An indie author considering this should understand their rationale for how they price their book, have reason to believe this will accomplish what they’re hoping for, and a way to measure whether or not it is working. Just as any good businessperson would do when making pricing decisions on their products. Continue reading “Indie Authors & eBooks: Freedom to be Free”

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