It’s nearly impossible to figure what Google does to rank pages. Most of us will never come close to deciphering the keys to the kingdom. In addition, as soon as you do figure something out, they usually change the rules.
Google search algorithms have gotten so complicated that even Google engineers have a difficult time understanding how it all works. Thus, a couple of months ago, Google released a 160-page document that explains search quality evaluator guidelines. If you’re a glutton for punishment, you can read the whole thing right here.
Yeah, that’s not going to happen. Continue reading “Google Keys: E-A-T and YMYL, Are You an Expert?”
Search Engine Optimization (SEO) is key to raging fans finding your website, brand, and even your books. In my last post, we examined the new Google algorithm that changes everything. You can read about mobile optimization and its impact here. I thought this would be a good time to review what good SEO looks like and bring you up to date on the tweaks you can make to stay visible.
Like most things in technology, the tricks that worked in the past may not work so much in the future. Here are some tactics that are important to keep in mind when optimizing your site. Continue reading “Search Engine Optimization Update 2015”
Google is changing its algorithm again. Unfortunately, this time we have to pay attention. On April 21st, Google introduced perhaps its most game-changing alteration to how it ranks websites than ever before. Forget the cute little Panda and Penguin changes that they instituted in the past, this one can affect your visibility almost immediately. Continue reading “Google Mobile-Friendly Algorithm Changes”
Twitter just became more relevant in the search world. Twitter announced last week that Google would have access to its tweets. Gradually, during the first half of 2015, you should start seeing tweets show up in Google search results.
I can remember the first mentions of Twitter toward the end of 2006. By 2007, Twitter had effectively gone mainstream, with talking heads on news shows throwing out Twitter handles with no clue about what they were talking about. My initial reaction was that someone must have paid a boatload of money to get this new app off the ground … it will never last. Continue reading “Twitter Announces Deal with Google”