What I have to say here is going to be very unpopular with a few folks in the indie community. It will offend those who say, Don’t settle for less than the very best. Spend as much money as it takes for editing, cover design, formatting. Your book deserves your utmost effort.
In truth, the perfect is the enemy of the good. If you live in dread of a reviewer pointing out an errant comma, you will never hit the publish button.
While out on my journalistic beat covering certain aspects of the Amazon/Hachette debate, I’ve had occasion to discuss the prevailing attitudes of some who continue to frame self-publishing as “the realm of the subpar,” as one snarky commenter put it.
It seems, despite impressive statistics, celebrity authors, economic boosts to the industry, and overwhelming acceptance by readers (who don’t give a hoot who publishes the books they like), self-published authors and their books remain marginalized in a variety of ways. Most larger newspapers and magazines will not review them, certain books sites (i.e., Oyster, ”Netflix for books!”) won’t carry self-published titles; book conventions have tucked self-published authors away into back rooms (reminding one of the card table at family dinners!). One journalist went so far as to say self-published books could “never” be on a par with those put out by publishers, and even other authors sniff about the “lesser” quality of self-published books.