Melissa Pearl’s post about her experiences working with a publicist got me thinking about the publicist experience from my end. I’m contacted by publicists on behalf of authors quite often. Those interactions can be both good and not so good, both in what I experience and, at least from my limited perspective, how well the publicist accomplishes the author’s goal in hiring them.
I’ll start with the proviso that a publicist might not be a publicist. Depending on what kind of publicity you want, there are other terms that might apply. I’ve been approached by publicists for the obvious things such as writing a story about or interviewing the author, to the less obvious like an offer of a guest post or soliciting reviews, sometimes as part of a blog tour. A blog tour operator is an example of a publicist with a very specific focus. The same could be said of someone at a small press who wears multiple hats, including that of publicist. Some authors hire personal assistants who, as part or all of their duties, function as publicists and marketers. Keep this in mind, not only in considering my post, but in evaluating whether a publicist makes sense for you and, if so, how. Continue reading “Publicists: A View from the Other Side”