Over the next few months, I’m planning on sharing some of the things I’ve learned about marketing since publishing my first book in 2011. To be honest, I’ve found marketing the hardest part of publishing a book. You work your guts out to get this product ready and then you have to work even harder to let the world know about it.
When I first started out in this business I thought if I saved my pennies and spent as little as possible, I’d make more money. It took me way too long to figure out that this is indeed not true. Money needs to be spent in order to be recouperated. I’m not saying be frivolous; wisdom and care is still needed in choosing what you pour your money into, but if you want to look at making a bigger impact in the market, then money does have to be invested to some degree. Continue reading “Working With a Publicist”
Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity. Socl is just starting out and is a little more limited because users can only post what they can find on the search engine Bing.
So why bother with Socl, then?
Well, I like things that are fast. I find it a LOT faster to create a board on Socl than on Pinterest. On Pinterest, you need to search for the photos you want, then pin them to your board. For Socl – you just type in your search term and you pin directly from the results onto your board. Fast. Easy. If you can tolerate Bing and the fact that you won’t always find exactly what you’re looking for, that is. Continue reading “Tips: Visual Social Networking for Authors (or Anyone)”
Help A Reporter (HARO) is a handy tool for authors in two ways. HARO can help you find a source to interview when researching a book, and it can provide you with publicity and other related opportunities that you couldn’t have found on your own.
Signing up for HARO is free. Just go to their home page and click “sign up today.” Yes, HARO does now offer pay packages, but if you scroll down to the bottom of the page – you will see the Basic page is still available for free. What does this mean? Well, three times a day you will receive a HARO email with a list of stories being worked on by reporters who need sources to interview. Not all of these are newspaper reporters – they are bloggers, authors, television shows, magazines and more. The stories are organized according to category, and if you see one that interests you, just click on it and it will bring you to the details further down in the email. The key to getting reporters interested in your “pitch” is to make sure you respond immediately. These emails go out to thousands of people, and whoever replies first is going to get their attention. Be concise with your pitch and be quick. Continue reading “Author Tools: Help a Reporter (HARO)”
If any of you are like me when it comes to public speaking or appearances, you know what it feels like to get “the jitters.” Yes – “the jitters.” It’s what I call the strange tightening of the gut, the chill that spreads throughout the body (starting with the temples), the warmth that claims the fingers… and, of course, the sensation of noticing every little thing goes on with your body: from every swallow to every seemingly imperceptible blink. Yet, part of the responsibility of being a published author is that one must make a presence every now and then – whether that be through conventions, signings, or, as I wish to expand upon today, television interviews. Yes, that’s right: television. Some of you must be quivering in your flip-flops and curl-rimmed fedoras at the word; though, some of you may also be perking your head up with interest, ready to make an appearance. Either way, whether you are the of the former or the latter, I am here today to assure you: interviewing on television is quick, painless, and ultimately rewarding – not only for the feeling of accomplishment that it brings, but also for the promotional benefits it delivers. And you don’t have to be on Good Morning America or Oprah in order to be featured and reap the benefits. Continue reading “Promoting via Local Television? Yikes!”