Over the next few months, I’m planning on sharing some of the things I’ve learned about marketing since publishing my first book in 2011. To be honest, I’ve found marketing the hardest part of publishing a book. You work your guts out to get this product ready and then you have to work even harder to let the world know about it.
Last month, I chatted about the usefulness of cover reveals, this month I want to talk about collaborating with a publicist.
When I first started out in this business I thought if I saved my pennies and spent as little as possible, I’d make more money. It took me way too long to figure out that this is indeed not true. Money needs to be spent in order to be recouperated. I’m not saying be frivolous; wisdom and care is still needed in choosing what you pour your money into, but if you want to look at making a bigger impact in the market, then money does have to be invested to some degree. Continue reading “Working With a Publicist”
Pinterest versus Socl? Well, I really don’t think so. Pinterest is a huge monster – third largest social network in the world – and it’s humming with activity. Socl is just starting out and is a little more limited because users can only post what they can find on the search engine Bing.
