Author newsletters have been a topic of conversation here before. These newsletters let you communicate with readers, telling them about upcoming books, sales or appearances, and a variety of other fun topics you choose. However, your newsletter doesn’t have to be a one-way street. You can use it to ask readers questions that help you learn more about them, help them feel useful, and help you hone your author business.
So, what types of things should you ask your readers and how? There are generally two categories of questions to ask your readers: ones that help you get to know them better and opinion questions that help make readers feel more part of the process (and also help your author business). Continue reading “A Survey of Your Newsletter Readers Provides Info, a Sense of Community”
I first used Google forms to set up the Indies Unlimited 2015 Self-Published Production Process Survey. If you’ve self-published at least one book and haven’t taken that survey yet, it’s not too late. You have until February 23, 2015. Go do that now. We’ll wait.
Welcome back. Thanks for doing that.
If you have a website, chances are at some point you have or will want to conduct a survey of some kind. (I’ve used one to get opinions from my readers on what they like and dislike about one of my sites.) Or maybe you want to set up a form to collect data of some kind. (Don’t forget, survey results are a favorite of the news media.)There are several alternatives for accomplishing this task, each with its own advantages and disadvantages. Continue reading “Using Surveys and Forms on Your Website or Blog”
Being an indie author has a lot of benefits. One weakness though, is that we do not have extensive and reliable data on consumer behavior around which we can configure our marketing strategies. Most of our efforts to position our wares are based on anecdotal successes reported by other authors (i.e., here’s what I did that worked for me), or just groping about in the dark trying to find anything that works. It would be nice to have more information.
Bestselling author Marie Force headed up a reader survey effort that has yielded some interesting results. You should click over and read the whole thing, but I’ll tell you the bits I thought were most interesting: Continue reading “The Reader Survey”