Most advice for writers includes the concept of building an email list to forge a relationship with readers and to promote future releases. If you go to most author websites, there is typically some mechanism to join their email list. However, if you’re on the email list of hundreds of novelists (like I am), you’d be shocked at how seldom writers make contact. Most readers would be lucky to get one or two emails a year from an author (at best).
Ironically, it seems as if most novelists just don’t know what to write when it comes to contacting their list. Many resort to writing about writing (yawn) or sharing too much about things unrelated to their work (politics, their kids, their health problems, etc.) — neither of which are of much interest to most readers.
So, what kind of information should you send to your email list in order to nurture those relationships to sell more copies of your next novel and your backlist?
Here are some ideas… Continue reading “18 Tips for Authors to Build Relationships with Email Subscribers”
Ah yes, the question that so many of us toss and turn at night trying to answer: How do I get more subscribers for my newsletter? We’ve figured out how to use Mailerlite or Mailchimp of some other mail delivery service, now how do we find readers who want to hear from us? Here are a few ways the IU staff builds their subscriber lists. Continue reading “How Can I Gain More Subscribers for My Author Mailing List?”
Back in May, I reported on my first trial with Voracious Readers Only, a site that makes connections between readers and authors in a promising new way. As you’ll remember, my first experiment was to allow VRO to give away 20-25 free copies of my book Ghost Walk, Book 1 of my paranormal mystery series. Out of those, I did realize a few reviews, and according to site owner Larry Froncek, my results were in the high normal range.
Larry thought my book would be a good fit for their Evergreen Program, which offers my book free to any new subscribers who opt for the thriller/mystery genre. The program is $20 a month and I can cancel at any time. I decided it was worth the chance to connect with lots of new readers, and after 30 days, I have the results. Larry was kind enough to give me his insider stats so I could have a better understanding of how it all shook out. Continue reading “Getting Reviews: Voracious Readers Only (Part 2)”
Author newsletters have been a topic of conversation here before. These newsletters let you communicate with readers, telling them about upcoming books, sales or appearances, and a variety of other fun topics you choose. However, your newsletter doesn’t have to be a one-way street. You can use it to ask readers questions that help you learn more about them, help them feel useful, and help you hone your author business.
So, what types of things should you ask your readers and how? There are generally two categories of questions to ask your readers: ones that help you get to know them better and opinion questions that help make readers feel more part of the process (and also help your author business). Continue reading “A Survey of Your Newsletter Readers Provides Info, a Sense of Community”