Who woulda thunk it would be J.K. Rowling, of all people, to test the power of the pseudonym?
Rowling, of course, is the gazillion-selling author of the Harry Potter series. Upon hearing that she’d bought herself a Scottish castle, I wondered whether we would ever hear from her again. Hadn’t she already hoovered up all the loose change in the publishing world? Couldn’t she retire from writing and, I don’t know, administer charities or something?
Apparently not. Last fall, amid much fanfare (although lacking the squealing tweens and the giveaways of round-framed glasses that greeted the launch of the later Harry Potter books), Rowling released her first adult novel, The Casual Vacancy, to tepid reviews. Right now, it’s got a 3-star average from some 3,600 reviews on Amazon; one called-out review says the book is “like a bad movie that you just want to end so you can say you know how it ends.”
But if you thought Rowling’s literary career was over, you’d be wrong. Continue reading “Pseudonyms: A “Casual” Case Study”
The Apple e-book price-fixing trial finally got underway in U.S. federal court in Manhattan last week. Five of the six original defendants – the Big Five publishers – agreed to settle with the government, leaving Apple as the sole defendant at trial.
I have a friend who says, “We always are, what we were”. And, she means it. I’ve known her since we were thirteen years old and she says there’s a part of us that stays the same no matter what age we are or how much we try to change. She might be right.
Imagine for a moment that a Big 6 publisher like Random Penguin, Simon, Garfunkel & Schuster, or Harley-Quinn comes knocking at your door. They want to add you to their select stable of published authors. You—yes, you—will now be among the anointed. All you have to do is take the deal. Just sign on the dotted line.