I’m an Indie author, with only a shaky grip on the whole concept of Marketing, however I recently stumbled across something that really resonated with me as a reader:
‘We are all competing for clock share. First our work has to be worth our audience’s time; only then can we talk about trying to get some of their money.’ – Tom Simon, Clock share: Writers vs. the competition, February 2, 2015
The context for this comment was a discussion about pricing, and the value of ‘free’, or to be more exact, the devaluing of free.
The commenters were indicative of the two opposing camps on this issue: those who believe that we should not devalue our books by putting them up for free, and those who believe that free is merely one more tool in the quest for visibility. Continue reading “Soft-Selling Books in the Digital Age”