One of the things some authors do to promote their book is a “blog tour” which I’ve heard described as the modern day or indie equivalent of hitting the road for signings at book stores. The goal of such an undertaking is twofold. First, to get the word out that your new book exists (remember what Lynne Cantwell told us about effective frequency), selling some books while setting other readers up for future sales and second, to get a jump on the number of reviews on Amazon and other retailers. Some blog tours are review only, which helps with the second goal, but limits the number of bloggers willing to participate. Others offer different kinds of content for bloggers who are not willing to commit to a review. What these different kinds of content are will vary depending on who organizes the tour and the willingness of the author to create additional content. Interviews with the author, character interviews, and guest posts are examples of content frequently offered. Continue reading “When Is a Guest Post Like a Sausage Factory?”
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