Here at Indies Unlimited, we literally get dozens of emails each week from people trying to “trick” us into running their guest posts to advertise products, publish links to their sites, and more. Clearly, those articles would do nothing for our readers, so, those emails are deleted. We love the delete button.
The best guest posts are a mixture of educational and entertaining. For this site, they should include tips to help authors improve their writing, sales, book publishing procedures, or other aspects of their career. This can be done through recounting personal experiences, providing a tutorial, and more. That’s what readers want.
So you’ve read through all the advice about how to guest post, you’ve got a lot to write about, and you’ve even researched a little bit of search engine know-how. You’ve learned that you can help the site out by putting relevant keywords in the title of your post and in the subheadings.
You pick your most brilliant idea, and you send it out to the site editor of your favourite blog (only do this one at a time!). But no one is replying to your emails.
It’s probably because you don’t write good emails. Hold on, hold on, I know. You write for a living. You’re an author, a blogger, perhaps an academic or a savvy marketer. You write damn well … But email pitches are a different beast from any of these skills altogether for one, simple reason: Continue reading “How to PITCH a Guest Post to a Blog”
If you’ve been hanging around Facebook at all lately, you’ve probably seen this ad, complete with its clickbait headline. (Note: any ad whose title contains the words “a little known trick” is clickbait. But you knew that.) Sounds legit, right? I mean, everybody wants to write for the Huffington Post. It’s a huge name in online media, and having a post there gives you legitimacy (and, hopefully, eyeballs on your other work) like whoa.
One of the things some authors do to promote their book is a “blog tour” which I’ve heard described as the modern day or indie equivalent of hitting the road for signings at book stores. The goal of such an undertaking is twofold. First, to get the word out that your new book exists (remember what Lynne Cantwell told us about effective frequency), selling some books while setting other readers up for future sales and second, to get a jump on the number of reviews on Amazon and other retailers. Some blog tours are review only, which helps with the second goal, but limits the number of bloggers willing to participate. Others offer different kinds of content for bloggers who are not willing to commit to a review. What these different kinds of content are will vary depending on who organizes the tour and the willingness of the author to create additional content. Interviews with the author, character interviews, and guest posts are examples of content frequently offered. Continue reading “When Is a Guest Post Like a Sausage Factory?”