@#*&$it – Self-Publishing Does NOT Have to Cost You Anything

Stop Sign stop misinformation about self publishing stop-940898_960_720
Stop with the nonsense already!

Okay people, I’m going to rant. I have had it with all these articles lately – some from people who are in no way qualified to be writing them – TELLING authors how EXPENSIVE it is to self-publish. Well, that’s a crock of …

If there is one way to get me riled up, this is it. Scare tactics. Holier than thou BS. Seriously, people. JUST. STOP. Stop trying to frighten new authors. Stop writing articles with ONLY worst-case scenarios. Stop claiming that authors have to go to conferences or get interior “book design” or that they have to pay for every service under the sun. One of the best things about being an indie is that we can learn how to do most everything ourselves – FOR FREE. If you have the ability or desire to pay for everything, good for you. That doesn’t mean that’s how it HAS to be done. In fact, most indies I know do everything themselves. FOR FREE. Continue reading “@#*&$it – Self-Publishing Does NOT Have to Cost You Anything”

Book Titles in Thumbnail: Size Does Matter

illegible titlesAs you are probably aware, back when IU was vetting books, the most common issue we saw with books during the process was an unclear or confusing book description. The second most common issue: unreadable titles on book covers in thumbnail size.

Who cares? Right? It’s just a tiny book cover. No one expects to read it in that size.

Um, wrong.

One of our most referenced articles is one that our Lynne Cantwell wrote about the Marketing Rule of 7 – that it takes at least seven instances of someone seeing your book before they actually purchase it. Well – what if those seven instances are in thumbnail size? Do you think they will remember to purchase a book when they can’t read the title? Moreover, will they even notice it to begin with? Probably not. Don’t waste a chance to get in front of someone and make an impression.

Here at Indies Unlimited, thumbnails are generally 120×177 pixels, which on my laptop ends up being around 1.75 inches high by just under 1.25 wide. There is no specific industry standard for thumbnails, (on WordPress it’s 150×150) and the size varies from site to site. Then, add to it people viewing sites on their tablets and cell phones – and you can end up with some mighty small thumbnails. Can you read your title under those circumstances? You may want to check. Continue reading “Book Titles in Thumbnail: Size Does Matter”

What Does It Take to Get Writing?

key to success for authors keyboard-621830_960_720I’ve never felt so at home in life as I do now, surrounded by other authors. It’s a good, comfortable, nurturing feeling to be in the company of others with like goals and souls. I thought that would give me what I need to feel validated, and for the most part it does. But there was something missing.

Something different drives each one of us, of course. Feeling like we’re not alone, or the only ones in a particular struggle, makes things easier to deal with. Being a writer can be a lonely, thankless, and penniless endeavor, as we all know. But we do it because we have to – because that “thing” inside of us gives us no other choice. Continue reading “What Does It Take to Get Writing?”

How to Link Book Editions on Amazon’s Author Central

Author Central LikefestIn case you’re not aware, Amazon’s Author Central is a FREE service. If you missed our very first tutorial on setting it up, see that HERE. If you haven’t already, read it. Do it. Then come right back here and I’ll show you how to merge your books. I heard that grumble. Yes, you need to merge your books. Here’s why. Continue reading “How to Link Book Editions on Amazon’s Author Central”