It’s tough enough to write an eye-catching blurb for your book on Amazon, especially so when you consider how many millions of books are there to compete with. It’s something we all struggle with, believe me. So how do we make our blurb pop? How do we draw eyes to it on our sales page?
A very quick and easy way, and a very effective way, is to use italics and/or bold in your book’s description. If you’ve published through KDP, I’m guessing your first reaction to this is, “Huh? There’s no option for that in KDP.”
You’re right; there’s not. Continue reading “Making Your Book’s Description POP on Amazon”
In case you’re not aware, Amazon’s Author Central is a FREE service. If you missed our very first tutorial on setting it up, see that 
My oh my. I’ve been banging my head against the wall quite a lot lately. I’ve found so many book descriptions on Amazon.com that are not doing justice to the authors’ books. Twenty words or less? More about the motivation to write it than about the story? Nothing more than a few reviews? An entire paragraph telling me how awesome the author is at flossing his/her teeth? Listen, there’s a right place for everything. And the right place for the book description…is the book description. Potential customers want to know what the book is ABOUT, otherwise, how will they be able to tell if they want to read it? (If you need help writing your book’s description, try this