If you write mysteries, you’re kind of in luck. Because that’s a very high sales value genre. One very concrete measure of that is the pricing on BookBub—the highest priced advertising on their newsletter at $1500 for a book over $2.00. But there’s a way to get your book promo mailed to readers in that niche without the expense: the All Mystery! newsletter.
Rebecca Dahlke’s lively tipsheet/site for mystery novels has had an interesting history, particularly in light of that discussion of pricing. She explains the service’s bounce from free to fee back to free like this, “I started All Mystery e-newsletter in 2010. It went out once a month and it was free to all authors. Then social media fired up and more was needed, including the time I spent to produce, so a fee was charged. However, I’ve recently been able to revamp All Mystery, adding some much needed muscle to the social media aspect–and now I’m happy to be able to offer promotion again for Nada, zip, zero, nada.” Continue reading “All Mystery Newsletter: A Great Free Promo Resource”