Perhaps in an effort to convince small businesses that Facebook fan pages aren’t useless unless they buy an ad (whoops – did I say that with my outside voice?), Facebook has instituted a new feature: a Call to Action button.
In marketing-speak, a call to action is the question or suggestion that gets you to do what the salesperson wants you to do: fill out a survey, sign up for a mailing list, buy a product, and so on. That’s exactly what this button does – and you get to pick what you want it to do. Continue reading “Facebook’s Call to Action Button”
The serial has had a long and distinguished career in the annals of publishing. Its heyday, arguably, was the 19th century. That’s when a host of factors – a more literate public, improved printing techniques, and better distribution – came together to create a market for popular weekly and monthly publications. Editors had to fill the paper or magazine somehow, and often turned to writers of fiction, who would then write a segment of a continuing story for each new edition. A surprising number of books that we consider classics today first appeared in installments, among them Dickens’ The Pickwick Papers, Dumas’ The Count of Monte Cristo, Tolstoy’s Anna Karenina, and Uncle Tom’s Cabin by Harriet Beecher Stowe.
Finding beta readers isn’t always the easiest thing in the world. Friends and family are the obvious choice, but Mom probably isn’t going to give you an unbiased opinion.