The need to keep your social media presence accurate and viewable is increasing every year. Optimizing your profile pictures and sharing the best quality layouts goes a long way to representing you and your brand.
This week, we continue our adventure through the maze of social media platform specs. In this installment, our 2016 Social Media Cheat Sheets focus on LinkedIn, YouTube, Pinterest and … new this year … Instagram.
Are you looking for a way to get more eyes on your content? Do you want to get more mileage from your existing blog posts? LinkedIn is stepping up their game with LinkedIn Publisher. At the beginning of the year, LI selected about 500 “influencers” to publish long-form posts on LinkedIn. Now, LI has decided to roll out the program to all LinkedIn members. The roll-out is gradual and you’ll be notified on your homepage when you’ve been granted access to the publishing tool.
When people talk about social media, a few sites pop up in the discussion all the time. You should be active on Facebook, Twitter, and LinkedIn, they say. You’ll see suggestions for other sites – Goodreads, Pinterest, Google Plus, YouTube, Instagram – but the Big 3 always seem to be Facebook, Twitter, and LinkedIn.
Facebook and Twitter are almost self-explanatory. You post about your writing and your life; you meet new people and have conversations with them. And maybe those people will like your posts and tweets well enough to try out one of your books. Or you can join groups and meet new people – both other authors and potential readers – that way.