I’ve been getting a lot of questions about press releases recently – probably because just this week I distributed nearly 300 of them. Frankly, I’m surprised by the number of authors and entrepreneurs who are not taking advantage of this FREE opportunity. Sure, your time is worth something, but all it takes is a little legwork (and a lot of clicking). Once you’ve gotten your distribution lists together, it’s just a matter of sending emails.
First of all, you need to write a short and interesting release. You can see my latest here which announces the release of Mr. Pish Goes to the Farm. Notice it’s merely four short paragraphs: the introduction which includes all the pertinent information (title, release dates, author name, genre); a brief description of the book’s contents; a hopefully compelling quote from the author (or a reviewer or celebrity); and the closer with links to get more information. Also, the information after the ### should be about the author and anything that links him/her to the publication. Don’t forget to include contact information. Fore more tips on how to write your news release – check out Lynne Cantwell’s article here. Continue reading “Press Release Tutorial”
Guest Post 
Purchase links can be hideous, long, octopi-like disasters.
[NOTE: this is a repeat of a previously published tutorial by IU Special Agent Carol Wyer. She is currently away on secret assignment, teaching homeless dolphins to dance, or possibly something else. I’m a little fuzzy on the details. I have it written down here somewhere. Please also note Animoto has added some new templates and features. Below is a video K.S. Brooks made just this week using one of the new templates.]