Making Your Book’s Description POP on Amazon

stand out book description lemon courtesy of pixabayIt’s tough enough to write an eye-catching blurb for your book on Amazon, especially so when you consider how many millions of books are there to compete with. It’s something we all struggle with, believe me. So how do we make our blurb pop? How do we draw eyes to it on our sales page?

A very quick and easy way, and a very effective way, is to use italics and/or bold in your book’s description. If you’ve published through KDP, I’m guessing your first reaction to this is, “Huh? There’s no option for that in KDP.”

You’re right; there’s not. Continue reading “Making Your Book’s Description POP on Amazon”

How to Develop an Elevator Pitch for Your Book

book descriptionWriting your book is isn’t the only part of being a writer, and it may not be the hardest part or the most important.Your unquestionable eloquence aside, it’s precious little good to write a fascinating book if you can’t get anyone interested enough to read the damn thing.

Did anyone ever come up to you and ask, “So, what is your book about?”

In response, you find yourself stumbling and stammering, “Oh. Well, it’s about this guy – it’s set some time in the future, you see. Anyway, he works at a glass-blowing factory in Manchester. He’s poor, you know, but his wife wants a fur coat. So anyway, he decides to raise chinchillas…”

“Uh-huh, uh-huh…” He/she looks over your shoulder and says something like, “Sounds interesting. Hey, there’s no one at the taco bar. Excuse me.” And off they scamper, spending the rest of the evening avoiding you.

What you need for such occasions is an elevator pitch. Continue reading “How to Develop an Elevator Pitch for Your Book”