Launching That New Book

A few of us here at Indies Unlimited have recently launched their latest books. My next one is due soon as well. So, selfish woman that I am, I asked for a little help with my research. My wonderful friends were generous with their responses. Thank you. In the spirit of the thing, I thought I would share their wisdom with you all. The results can by no means be termed scientifically valid but I hope you can glean something of value from it.

Promotion is one of those parts of Indie writing and publishing that few of us enjoy and most of us find a pain in the … well, you know what. I definitely fall into that category. Bottom line, I want to know what is worth my time and effort and what either isn’t, or simply doesn’t suit my personality. Being an introvert can have its drawbacks. Continue reading “Launching That New Book”

A Burst of Inertia: Adventures in Book Launching

Launching a new book is like owning a car you have to push everywhere. It’s hard work. What we always hope is that enough people will come along to help push hard and fast enough to jump in, pop the clutch, and take off. You’re trying to get your book from zero up to highway speed as quickly as possible. To accomplish this, you have to overcome inertia. The problem is that inertia is a pretty formidable force. Things that are not already moving have a natural resistance to being moved. It takes a tremendous amount of energy to get anything moving and continual expenditures of energy to keep things moving.

On September 1, 2013, Brooks and I officially launched our newest collaboration, Triple Dog Dare. The entire marketing strategy for this book is complex and layered. An early draft of the plan called for human sacrifice. We’ll see how things go, but we may revisit that part. Continue reading “A Burst of Inertia: Adventures in Book Launching”

Author Tips: Book Release Checklist

Chick-lit, romantic comedy by K.S. Brooks and Stephen HiseThis past weekend, the Evil Mastermind and I released our latest collaboration: Triple Dog Dare. Man, am I exhausted.

While this is my nineteenth release, things are always inevitably forgotten. But, you’re a spreadsheet geek, Brooks. Don’t you have a list somewhere, you ask? Yeah, I probably do.

I thought it might be helpful to authors beginning a project or approaching release time to have a breakdown of what to do with a general idea of when. This list isn’t for everyone, or perhaps anyone, but at least I’ll know where to find it next time I do a release. That’s right; it’s all about me.

A few things, before I dive into the list. I believe in editing before Beta readers. I know many people prefer it the other way around, so do what works for you. Also, I’m a paranoid hermit, so I don’t believe in doing book cover reveals, teasers, title leaks, or anything of that regard. Continue reading “Author Tips: Book Release Checklist”

Book Launch Party – After


You may remember my earlier post about setting up my online book launch party, the Friendly Ghost Party, to celebrate the launch of my new novel, Stone’s Ghost. At the time, I promised an report on the results, and here it is. Continue reading “Book Launch Party – After”