Almost Everything You Need to Know about ISBNs

ISBNOne of the most frequent questions I’ve heard lately from self-publishing authors is about ISBNs. Do you really need them? Do you really need to buy them? What are the pros and cons of buying an ISBN versus using the free or inexpensive ones offered by CreateSpace, BookBaby, Smashwords, and other online partners? Let’s see if we can clear that up some.
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Does (Book) Size Matter to Readers?

BookSizeReadersA quick spin through Mama Google tells authors and indie publishers pretty much everything they want to know about choosing the appropriate book size, usually called trim size. Sources mention that most self-published books range from 5″ x 8″ to 6″ x 9″, and often books that depend on images, like children’s picture books, cookbooks, and “coffee table” style books are larger, as are reference manuals and workbooks.

In choosing a book size, authors and publishers usually factor in cost, distribution limitations, and other technical matters. Authors are quick to offer their opinions, and our own Melissa Bowersock has written a helpful primer on formatting your print book. But what do readers want? What do they think is handiest, most comfortable for reading, easiest to carry around? So I asked a bunch. This report is by no means scientific, but I think I got to a decent cross-section of readers. Here’s what they told me. Continue reading “Does (Book) Size Matter to Readers?”

Choices in Publishing: Paperbacks

publish buttonFor the past two weeks, I’ve been writing about choices for indies who want to publish their work as an eBook. But nothing beats the rush of holding in your hot little hand an actual, physical, dead-tree book with your name on the cover. Particularly if you’re planning to do book signings or any other type of personal appearance, a paperback edition of your book is essential.

Authors who want to create a paperback edition have several publishing options. But first and foremost: DO NOT DO BUSINESS WITH A VANITY PUBLISHER. Here at Indies Unlimited, we have had our fill of stories about these vultures, which sometimes also call themselves hybrid publishers. They prey on newbie authors with their slick websites. They say they will take you under their wing and do everything you don’t know how to do, from editing your book to promoting it. It sounds terrific. But their editing work is often substandard, their promotional efforts are slim to nonexistent, and their contracts are extremely difficult to get out of. And they will charge you hundreds, thousands, or even tens of thousands of dollars for the privilege of doing this to you. The saddest part is that in today’s publishing climate, you can do everything yourself, for free or cheap. I don’t know about you, but free and cheap are my two favorite prices. This article will show you how to spot a scam.

The following three print-on-demand services are the ONLY ones we can recommend. And even then, there’s a caveat. Continue reading “Choices in Publishing: Paperbacks”

Publisher Interview: Heather Savage

Staccato Publishing and digital imprint, Darkest Night Publishing are the companies of author and publisher Heather (HK) Savage. Heather comes from a decade of editing and marketing experience as well as a stint in insurance working with contracts and negotiating settlements with attorneys. “Staccato Publishing officially opened its doors March of 2011 with two authors. We now have six authors with an epidemic of 4 and 5 star reviews from large and small industry reviewers and several titles now on the shelf at local indie bookstores and large retail chains such as Barnes & Noble,” she says.

Last year she put out eight books (three digitally, five traditionally) in the Paranormal, Urban Fantasy, Fantasy, and Mystery genres. “Some titles are YA and some adult. We are due to release between six and eight in 2013 in those same categories. Digital releases require less lead time and therefore can be prepared more quickly. We have several titles that will be fall 2013 or spring 2014 that fall into that category.” Continue reading “Publisher Interview: Heather Savage”