I have to tell you that the whole time the sock puppet controversy was raging, I was cringing inside. The reason? I’ve paid for reviews. Kind of. Oh, not through some fly-by-night “good reviews guaranteed!” outfit. Instead, I’ve bought a couple of review-only blog tours.
I talked last week about virtual blog tours. If you missed that post, you can read it here. One of the flavors of tours that most outfits offer is the review-only tour, in which the operator recruits a number of bloggers to read and review your book. The tour operator asks you to provide a copy of your book, or a coupon or gift card so the reviewer can buy a copy, as well as the usual stuff: blurb, cover image, author picture, and buy links. If the reviewer hates your book, he or she can use the other materials to put together a book feature to run instead of a scathing review. Most of the time, bloggers will post their reviews not only on their blog, but also on Amazon and/or Goodreads, which of course helps your rating. Continue reading “Review-Only Virtual Tours: Are You Paying for Reviews?”