As indie authors, we struggle to get our name out as much as we can. However, what happens when someone is looking for you? Maybe they read about you somewhere online but can’t quite pinpoint the source? What do others do? They reach for Google. Continue reading “Taking Over The First Page of Google Search”
Tag: SERP
Search Engine Ranking- The Value of Social and Search
We’ve talked a lot about Google+ the past few weeks. So much so, you’re probably wondering if I’m getting a kickback! No, that’s not the case. It’s really simple, actually. Combining social and search is a powerful combination.
The days of static websites dictating Search Engine Results Page (SERP) ranking is over. You might even think that setting up a Pinterest or Facebook Page gets you in the game, but it doesn’t. Activity plays a huge role in the business of discoverability. Continue reading “Search Engine Ranking- The Value of Social and Search”
Link Building: The Basics for Your Blog or Website
Link building is a method used to increase visibility and improve your search rankings. Without getting into a lot of mumble jumble, search engines examine the links to and from your site to assign it a certain ranking. Links aren’t everything in search engine optimization (SEO); however, it accounts for a large percentage of weighting in search results as shown in this survey by MOZ.
If you are interested in growing traffic to you blog or site, growing the link profile will gain attention, traction and traffic from search engines. In addition, the strength of the link plays a big role as well. Spam hits in your blog “comments” do not help in establishing links that matter (which is why you have a “nofollow” option in your settings.) Links acquired from your target community, such as indie writing or publishing, matter more than off topic links.
How do we go about link building? Here are the top ten basic methods to build links and improve your site’s visibility. Continue reading “Link Building: The Basics for Your Blog or Website”
Six Steps to Improve Your Search Ranking
Search engine ranking is a constant battle. We’ve talked before about ways to improve your visibility. Today, we’ll share a step by step way to get you ranked higher in Google so people can find you and your books. Some of the things are obvious, but I’ll say them anyway for the benefit of the newbies checking in. Continue reading “Six Steps to Improve Your Search Ranking”