Data Analytics in eBooks: How Readers Read

reading ebooksThe eBook has been with us for nearly two decades. Without it, we would not have seen the explosion of self-published authors as we have. In fact, many of us wouldn’t be reading this right now if it weren’t for eBooks. While eBooks have become ubiquitous in our society, we don’t really know much about the behavior of eBook readers.

The New York Times published an interesting article the other day regarding the habits of eBook readers. A reader analytics company, Jellybooks, provided the data from thousands of readers to determine some basic characteristics of how we consume our eBooks. Continue reading “Data Analytics in eBooks: How Readers Read”

Lies, Damn Lies, and Statistics

Earlier this month Stephen Hise gave his take on a survey of readers coordinated by bestselling author Marie Force. On the subject of reviews, Hise summarized a few of the survey’s findings with these words:

Reviews are important, but readers pay far more attention to other reader reviews on retail sites than to reviews from publications and review sites.

This seemed like a fair summary of the six survey questions related to reviews and their impact although I did have one nit to pick, which we’ll get to shortly. In the comments I saw this exchange between Hise and IU contributor Lin Robinson. Continue reading “Lies, Damn Lies, and Statistics”

An Analysis of Best Practices for Social Media Marketing


I attended a webinar this week that provided some interesting stats. The data came from one of the leaders in social media marketing, Hubspot. The data came from their rather large database so the sample size was extensive. The results provided some surprises, both with what did happen and what didn’t happen. Continue reading “An Analysis of Best Practices for Social Media Marketing”

A voice crying in the wilderness

Pic from

Starting with a biblical quote attracts attention, and is suitable for a subject about what some people like to term ‘biblical proportions’. What does the term mean, exactly? Well, if you love the numbers game, the Bible is a book you might like. It’s hardly filled with empirical or scientific statistics, since they did not have the United Nations bean counting team in those days, to really crunch the numbers, but it can be entertaining. Like the ten plagues, the seven deadly sins, and did you know the number seven appears 42 times in the books of Daniel and Revelation?

If you really like numbers, a “creative” look at the world’s population is possible through a number of lenses. One is here, posted with a recommendation to read, and a warning: your GSOH is necessary, even when you peruse the colourful graphs. Continue reading “A voice crying in the wilderness”