Tag: Strategy

Strategy … Or … Why Am I Posting on Facebook?

We all spend time posting to our Facebook Pages and personal timelines. How much do we think about WHAT we post?

Do you have a strategy for your Facebook Page? You see, in order to be successful at this indie author business, you need to treat it like … a business.

In order to do that, you first have to determine what you want to get out of your Facebook Page—for that matter, Twitter, Google+, Goodreads and everything else as well. Continue reading “Strategy … Or … Why Am I Posting on Facebook?”

Roulette or Poker?

I don’t think of myself a gambler. It is not the sort of thing I like. I have no problem with people who enjoy gambling. I am just not one of them.

For me, it’s not any kind of ethical or moral issue. I just can’t get past the idea that never—in the entire history of casinos—has there ever been a scene where the mobsters sat around taking the count at the end of the night and saying, “Man, we really got screwed tonight.” It is as impossible to consider as a used car salesman coming to the realization that some yokel just ripped him off. It just doesn’t happen. The odds always favor the house. You have to know when you walk into a casino they didn’t pay for all that—the garish opulence, tigers, and girls wearing little more than smiles—by losing a lot of money. Continue reading “Roulette or Poker?”

Fake-Out

Don’t you hate that sinking feeling you get when you find out you’re wearing Goochi loafers and a Rolodex watch? Your Mona Lisa is signed by Leonard DaVinci. All that money in your wallet has Art Linkletter’s picture on it. You have a gold American Espresso Card. Worst of all, you are driving a Limburgergini.

In Hise We Trust

People don’t hate fake things. Oh, they’d rather have real things—real teeth, real hair, real tomato ketchup. But as long as it’s a conscious and informed choice, people are fine with it. What they hate is being duped into thinking something fake is real. Then they get angry.

Hence, the uproar over the recent discovery of the posting of fake book reviews. Like most controversies suddenly “discovered” by the media, this has actually been going on for a while. In fact, I’ve touched on this in some previous articles. I won’t bother with a link because I’m not trying to set myself up as some sort of fake Nostradamus. Continue reading “Fake-Out”

How to promote your work…

I wrote this as a post on Linkedin a few weeks back.  I keep getting emails about it from indie writers (indie writers disguised as people who want to sell me viagra). I thought that I would share it here.  Plus, I am sick as a dog’s butt and don’t want to write anything new.  Anyway, if you want to sell tons of books, talk to someone else.  If you want to sell as many as I do, listen to me! Continue reading “How to promote your work…”