As a reader, I really don’t like having to wait for a continuing book in a series, especially if it’s a year or so. I get frustrated for two reasons: one – I’m usually desperate to know what’s going to happen and I can’t find out. And two – by the time the second book does come out, I’ve totally forgotten what’s happened in the first. I either have to re-read the first book or I just give up on the series altogether. More often than not, I chose the latter.
One of the beautiful things about being an indie author is that I get to choose when and how I will produce my work. For the two reasons above, I decided that I would go for rapid-fire releases for The Elements Trilogy. I didn’t want readers to have to wait and I thought it would be an intelligent marketing strategy. I made the commitment to release the books June, July and August of 2013, saving up my big marketing campaign for September. I decided it was a wise move to save up the marketing budget of three books and throw it all into one big trilogy campaign. Hopefully my plan will work. Continue reading “Rapid Fire Releases”