Let me say it right upfront: I hate emailed newsletters. Most businesses send them out far too frequently for my taste. I usually let them languish in my spam folder unless I’m in the market for something they’re selling. But with Facebook limiting the organic reach of posts (unless you pay them), a newsletter is one of the few free ways left for us to be certain that our fans get word of a new release.
So when David Gaughran recommended MailChimp, I gave a lusty sigh, bit the bullet, and signed up. MailChimp is free for mailing lists with fewer than 2,000 addresses. The free service also limits the number of newsletters you can send out per year, but the limit is something like 800. I’m only intending to annoy people when I have a new book out, so I’m pretty sure I’ll be okay. Continue reading “How to add a MailChimp email signup form to your blog”