About a year ago, Amazon instituted a cool feature that allowed anybody who sold anything on Amazon to set up a giveaway on the product page. Unfortunately for indie authors, digital content wasn’t one of the things you could give away. That meant you could set up a contest for free hard copies of your book, but you couldn’t do it for eBooks.
That’s now changed. Last week, KDP announced eBooks may now be used as prizes in Amazon Giveaways. As usual, the Zon is rolling this out to Amazon.com (US) first. So right now, contestants must be residents of one of the fifty U.S. states or the District of Columbia. The person running the contest must have a valid Amazon.com account and a credit card with room to pay for the prizes to be given away. (Yes, sorry, you need to pay for the prizes upfront.) That would seem to indicate that non-U.S. residents can set up a giveaway, but I’m not 100% sure; in any case, your pool of winners is going to be limited to U.S. residents. Continue reading “Amazon Giveaways: Now with Ebooks!”