As you are aware, the most common issue we see with books during the vetting process is an unclear or confusing book description. The second most common issue: unreadable titles on book covers in thumbnail size.
Who cares? Right? It’s just a tiny book cover. No one expects to read it in that size.
Just last week, our Lynne Cantwell wrote about the Marketing Rule of 7 – that it takes at least seven instances of someone seeing your book before they actually purchase it. Well – what if those seven instances are in thumbnail size? Do you think they will remember to purchase a book when they can’t read the title? Moreover, will they even notice it to begin with? Probably not. Don’t waste a chance to get in front of someone and make an impression.
Here at Indies Unlimited, thumbnails are generally 120×177 pixels, which on my laptop ends up being around 1.75 inches high by just under 1.25 wide. There is no specific industry standard for thumbnails, (on WordPress it’s 150×150) and the size varies from site to site. Then, add to it people viewing sites on their tablets and cell phones – and you can end up with some mighty small thumbnails. Can you read your title under those circumstances? You may want to check. Continue reading “The Case for Legible Titles: Book Covers in Thumbnail”