Companies like Hootsuite, Buffer, and Dlvr.It are done letting you schedule a ton of social media posts without paying up. I was scheduling promotional tweets this month when I suddenly got a message saying I’d reach my limit of ten scheduled tweets.
I’d never seen this before. I tended to schedule a daily tweet that promoted at least one book, and I tended to, around the first weekend of each month, schedule tweets for the entire month (roughly thirty). I’d also schedule a few tweets for the week of interesting articles or quotes. I don’t like the idea of someone checking out my Facebook or Twitter accounts to find I haven’t posted anything in months, so scheduling allowed me to look active, even if it didn’t include high levels of engagement. (And don’t get me started on the importance of engagement. That’s for another article.) Continue reading “The Social Media Scheduling Free Ride is Over”