One Author’s Approach to Reader Reviews

Fast typingI have a goal of commenting in a positive manner on each and every review a reader leaves on Amazon about one of my books, whether their comments are negative or positive.

Why? Not only is it a courtesy, it says something about me as an author and a person. My father brought me up to look at him when he was talking and to acknowledge what he said. I didn’t have to like what he said, but I had to respect it. I know now he was saying things for my own good. He’s gone now, but the value he instilled in me is still there. I thanked him for how he brought me up before he passed away. I’m glad I did, as he deserved that feedback.

That brings me back to feedback in the form of reviews. Readers, who supply reviews whether negative or positive, invested their time reading one of my books. They had choices, but I was lucky enough that they chose one of mine. The fact that they felt compelled to provide others with feedback is a bonus. Continue reading “One Author’s Approach to Reader Reviews”

The “Donut Hole” within Amazon’s KDP Select “Free” Periods

Mmmm… donuts.

Many authors might not have run into this donut hole while placing their book or books free in this program. I want to explain what it is along with how you can find where it occurs now or in the future, while providing a refresher on how to display the Select information.

First, a little background for those not familiar with Amazon’s KDP Select program. This program allows an author to have one or more of their books in this program provided they give KDP Select an exclusive distribution for 90 days. That means it can’t be available anywhere else in eBook form during that period. The benefit I’m going to be specifically talking about here is the ability to have that book, or books, free for five days within that 90 day window. Free means people can order them on Amazon free without any charge and without any royalty to the author.

I like donuts, probably a little too much. I could tell some stories, but I would only get myself into trouble. I know…I know…stay on track here.

As a relatively new author with six books, Amazon’s Kindle Direct Publishing (KDP) and the “Select” program has been a true benefit to me. It has allowed my books to be published and discovered within the reader world. There are many debates over this program, but I love it. However, on a recurring basis, I run into the donut hole in the Amazon KDP Select 90-day free period. Continue reading “The “Donut Hole” within Amazon’s KDP Select “Free” Periods”

Orchestrating a “Craig’s List” Free eBook Event

craigslistLast month, I wrote about the success I had offering five of my eBooks free simultaneously for four days over the New Year’s Day holiday period. I ran the same promotion on Washington’s Birthday and had success again. However, that was only a single free day.

I define success as having sales bump following the free period. There is much discussion about whether authors should make their books free, so I want to share my methods with you here, and maybe it will work for you as well. Continue reading “Orchestrating a “Craig’s List” Free eBook Event”

One Author Has Success with Free Books

Branded for Murder #4 - Amazon FreeAfter trying different approaches to market my books using “free” periods on Amazon’s KDP Select program, I finally found some success. When I combined holidays with multiple free books, the result was a large volume of downloads with actual sales following the free period.

In the last three years I have self-published six books. Four are part of my Scott Tucker series which is set back in the 60’s in Boston. However, like most new authors, I have the problem of being discovered. As many know, the KDP Select program allows five free days during any ninety-day period which can be used to bring attention to new authors.

When I began using this ‘free’ approach, I made the first book in the series free, hoping to attract attention to that book and the series. Later, I made another book in the series free hoping it would also bring attention to that novel and the series. It sounded good, but this serialized approach did not provide actual book sales (a sales bump) following these free periods. Continue reading “One Author Has Success with Free Books”