Celebrating Independent Authors
The amount of time we spend on social media can be daunting. With Facebook, Twitter, Google+, Pinterest and so much more, it’s nearly impossible to get in, get out and get on with what you’re really supposed to be doing.
Twitter is an integral part of most of our social media strategies; however, like the other platforms, it’s easy to get caught up in the “social” aspect of the platform. Try this system to spend less time managing Twitter. Continue reading “The Twitter Twelve”
I’m back after a few weeks away from Indies Unlimited. Sure does feel good to be among friends, aspiring writers, already there writers and others again. While this site is not a “I went to the store yesterday” kind of blog site, I think it’s important to share with you what’s been happening in my life. In fact, it has a lot to do with writing.
For the past 16 years, I’ve worked for myself in many different areas: sales, marketing, freelance writing, social media community manager with a few other things sprinkled in. This past January, one of my clients made the proverbial “Offer I couldn’t refuse.” Continue reading “Back To Work”
The new Facebook layout is finally here.
Most of us now have the new Facebook “Look” on our Pages. As with any change, it’s time to do a little housekeeping and update a few things so you can get the most out of your Page. With these tips, you’ll have your Facebook Page in tip top shape in no time at all. Continue reading “Facebook Pages Unveils a New Look”
Many of us have dabbled in Facebook ads at one time or another with mixed results. As an “Ad Placer,” we can carve out what types of people we want to see our ads by geography, age groups, interests, and more. Up until now, as a Facebook user, the ads you see have been a result of what you do on Facebook, your profile, status updates, and interests.
This is all changing and changing dramatically. Facebook is making a shift to give advertisers more options to tailor ads to what people do outside of Facebook. As if we didn’t get the heebie-jeebies already, Facebook is teaming up with retail stores to analyze data about purchases and what Facebook knows about you. In other words, Facebook is sharing with retailers the fact that you saw an ad for shoes and matching it up with the fact that you purchased the same brand in a retail store later. This is powerful information for advertisers and of course, helps Facebook sell more ads.
The reality is, you are being tracked everywhere. The only way to prevent tracking is to stop using the Internet. That is not an option for an Indie Author. Continue reading “Internet Tracking: How To Minimize Data That Is Used”