I have a friend who says, “We always are, what we were”. And, she means it. I’ve known her since we were thirteen years old and she says there’s a part of us that stays the same no matter what age we are or how much we try to change. She might be right.
I always wanted to be a punk. In the seventies, growing up in small town Canada I listened to music no one had heard of, had a funny haircut, wore the wrong clothes, and from time to time got into a little bit of trouble. Due to the fact that my mother may read this, and there is no parental statute of limitations, that’s about as specific as I’m going to get, but suffice to say, I know a little bit about breaking rules. Really, I do.
So, when I was told that in order to be a successful self-published author there are certain things you can and can’t do I immediately wanted to prove “them” wrong. You know “them”. “They’ve” been telling us what to do our whole lives. I listened to “them” for a long time but now that I’ve found my dharma and I’m doing what I always dreamed of doing, I’m going to do it my way. These are some of the rules that an Indie-gone-rogue punk author like myself breaks on a regular basis: Continue reading “Anarchy in Indie World”
This time last year I was flailing around, trying everything I could think of to find readers for my newly self-published novel. I did the usual Facebook events and .99 cent sales and joined every online group I could find. I was active in Amazon Author Discussion boards, Kindleboards, Yahoo groups, and anywhere else I thought readers might be. The reviews I was receiving on the book were really positive but I couldn’t reach that next level in terms of finding more readers. My background is sales and marketing and I know my way around the internet, but even with all my efforts I couldn’t hit the big numbers that other Indie authors were achieving. In the first six weeks I sold about two hundred books but I knew many of those were friends and family, and other authors who were kind enough to buy it and support me. I was happy to get my work out there but I wanted to find random readers who didn’t know me, and when I checked the Kindleboard monthly listings and saw there were Indie authors selling thousands of ebooks a month I knew that either I had a book that wasn’t going to sell or I was doing something wrong. So, I contacted Robert Bidinotto, and that’s when I learned about “paying it forward”. 
I joined Kindle Direct Publishing (KDP) Select in February, and ran a free promotion. I was one of the lucky ones. It was early, and the magic hadn’t faded yet. Through KDP’s free promotion, I managed to get my book to a whole bunch of readers, over 50,000 of them the first time around. Since then I’ve been trying to re-conjure the same magic with varying degrees of success. In this post I’ll tell you what worked and what didn’t work for me, before and after KDP. These results are based on the fact that I have one book published; authors with a series of books or multiple books have had different results, as reported in Rich Meyer’s excellent post