I joined Kindle Direct Publishing (KDP) Select in February, and ran a free promotion. I was one of the lucky ones. It was early, and the magic hadn’t faded yet. Through KDP’s free promotion, I managed to get my book to a whole bunch of readers, over 50,000 of them the first time around. Since then I’ve been trying to re-conjure the same magic with varying degrees of success. In this post I’ll tell you what worked and what didn’t work for me, before and after KDP. These results are based on the fact that I have one book published; authors with a series of books or multiple books have had different results, as reported in Rich Meyer’s excellent post here. Continue reading “Beyond KDP Select”
Tag: amazon.com
Format Diversity Can Lead to Higher Sales
We indie authors work hard to coax readers to buy our books. When even a trickle of sales of an ebook is cause for euphoria, it astounds me that so many authors ignore 38% of the American ebook market and the majority of the Canadian market.
I am a regular visitor to IU. It’s a great site for trailers, sneak peeks, and advice. My only disappointment is the near exclusivity of Kindle as an ebook format. Most of the freebies offered on Fridays are Kindle ebooks. Twice, when I decided to buy a book after watching a trailer on IU, the Kindle-only format stopped me. Sure, I can read a Kindle book via a special app on my laptop, but that is not where I do my pleasure reading. Continue reading “Format Diversity Can Lead to Higher Sales”
The Portable Advertisement by David Biddle
One very important inexpensive marketing tool indie bloggers don’t talk about enough is the simultaneous publishing of both electronic and paperback versions of books – ebooks and pbooks.
A study by The Pew Center indicates that 19% of adults in this country now have tablet computers and 19% have dedicated ereaders. These numbers are up from about 5% in 2010. That’s remarkable.
But these statistics still mean that the bulk of the population doesn’t own technology designed to optimize the digital book reading experience. For this reason, indie writers should seriously consider making their next novel available as a paperback as well as an ebook. Such a move expands the reading market significantly. There are dozens of Print-On-Demand (POD) companies out there offering a variety of support services (to get started, check out one list here) to support indie writers who are so inclined. Continue reading “The Portable Advertisement by David Biddle”
You Asked for It: Matt Valenti
Indies Unlimited reader Matt Valenti asks, “My book is a political satire ideal for promoting during the election. Unfortunately, my marketing is entirely from scratch and I’m brand new at this. I want to strike while the iron’s hot but I’m not sure what marketing activities to focus my energies on the most considering my limited time. Thanks for any advice!”
Well, Matt, great question. We’ve had several posts about marketing over the past few months. However, what you ask about is a very different animal compared to the “traditional” (I laugh as I type that, what is traditional in Indie publishing?) long-term marketing plan discussed previously. Continue reading “You Asked for It: Matt Valenti”