Tag: Author Promotion

Book Signing Basics Part One

Lust for Danger at B. DaltonA first time author asked about book signings. Here is my input/advice:

Honestly? Book signings are a pain in the ass. That’s only because they’re a lot of work and preparation for a usually small return on investment. They are a necessity, nonetheless.

Don’t be discouraged if only a couple of people show up and you don’t sell any books. That’s normal for a first book. And to add insult to injury, the most commonly asked questions (depending on if you’re in a mall or stand-alone book store) will be A) where are the Harry Potter books? and B) where is the restroom or food court. Be prepared for that and DO NOT take it personally. It’s no reflection on you whatsoever. It takes time to build a following where people will actually want to be where you are… Continue reading “Book Signing Basics Part One”

Marketing in the Middle of Nowhere by K. Rowe

Author K. Rose
Author K. Rowe

Admittedly, I live in the middle of nowhere. It’s 18 miles to the nearest town; and the county, (which boasts a population of 13,000) has only ONE traffic light, and it’s in the center of town. My closest neighbors are 200 yards away. The nearest “city” of 30,000 people is a 40 minute drive. If we need to go to the “Big City,” that’s an hour and forty minute drive. Yet, I’m an author and I sell books.

No, it’s not easy either. I also juggle a 100 acre farm, 2 dogs, 2 cats, and 3 horses; so my time is divided up amongst everything. As difficult as it is, I find the time to write, edit, blog, and promote my books. Sometimes I’m up late, other times, I’m up early. To make some sort of success, you have to make sacrifices. Am I successful? I would say for only being published just over 2 years, mildly.

For most authors, the word “market” is akin to a 4 letter word. We all hate it—me included. But we’re not part of a Big 6 publishing juggernaut that will tell the whole world about our books. No, it’s most of the time just us. So how can you market without spending a fortune? If the internet isn’t your friend, it darn well better be! Take advantage of every opportunity to put your face and your books out there. There are many platforms to use such as Goodreads, Google +, Librarything, and many more. Here’s my most-used list of FREE ways to advertise and make sales: Continue reading “Marketing in the Middle of Nowhere by K. Rowe”

Announcing Freebie Friday Frenzy!

There must be something in the water. An increasing number of otherwise thoroughly respectable indie authors are engaging in e-book giveaways. We at Indies Unlimited are willing to step up and do our part to spread the bounty.

This is the way it will work:

Each Thursday, we will put up a post like this one, calling for anyone who has a book to give away for FREE to put the book title, author name, a one sentence blurb, and link to download the book in the comment section. The book must be free to anyone who clicks over to the link – not just Price Club members or whatever. Continue reading “Announcing Freebie Friday Frenzy!”

Press Releases – Free Publicity

Mr. Pish Press ReleaseThere’s always discussion amongst authors about ways to promote their books.  People get caught up in blogs, facebook author pages, twitter posts, forums, etc., etc.

Long before those methods, there were press releases.  Although the technology has changed to make disseminating press releases easier and faster, it’s still a valid way to promote your work.  And most writers/authors overlook it.

Got a new book coming out?  Press release.  Win an award?  Press release.  Doing a book event?  Press release.  Just like in the days of yore.

Only you can determine who should get your press release depending on your demographic, subject matter, location, etc.  That can be a lot of work, toiling over your laptop, emailing incessantly – as you should send these emails individually and not in a group blast.  Nonetheless, it’s necessary. Continue reading “Press Releases – Free Publicity”