Recently I stumbled across a new (to me) feature, enabling me to send a personalized digital autograph to my readers on request. It’s called Authorgraph, and if it sounds familiar, two years ago Kathy Rowe wrote an article on Kindlegraph, its predecessor. (If you go to www.kindlegraph.com, you’re redirected to Authorgraph.) But while Kindlegraph was solely for Kindle-users, Authorgraph now can be used by all eBook reading devices.
The one thing I like about this is that it tends to remove an eBook from the cold, impersonal void of cyber space and put a warmer, friendlier twist on it. I think we all enjoy the very personal give and take of buying a physical book from an author and having that personalization and signature on the title page. It separates that book now from all the other books that are otherwise identical to it. It marks it as ours. It commemorates a meeting of minds and hands, a connection, an exchange.
Ever been to a book-signing or book festival where you’ve had to sign and personalize books over and over? Ever run out of ways to do that? Yeah, it’s tough, huh? (Don’t we all wish?)
Truly, though, how much thought do you give your dedications? Some readers may request specific things, but most are just happy to have their name and yours, maybe a sentence or two. Or some might say, “Be creative.” You know, that thing we can turn on at the drop of a hat?
If you’ve been taking notes, you’ve probably noticed that book signings can be wildly different depending on the venue, the time of day and the planning. You may have also figured that book signings can require a lot of effort and may show little in the way of monetary payoff, but the fact is they can be invaluable for getting your name out there and may result in sales spikes after the fact.
You’ve written that first book. You’re so proud of it. Now you want to make sure your public hears about it. What can you do to get some exposure in the ‘real world’ as opposed to on-line via social media?
Let’s talk about two that worked for me; book signings and interviews on radio and TV.
I live in a relatively rural area, not a big city, but I think that this can work even in cities. When my first book came out I took some with me and travelled about to all the bookstores I could find within an hour’s drive. At each one I would gather all my courage and ask to speak to whoever was in charge about doing a book-signing. I soon learned that the person with the authority to make that decision is not always present. Lesson number one; call or e-mail ahead for an appointment with the owner or manager. It will save a lot of time and frustration. Also make sure you know the owner’s name and can address him/her by name when you meet. In a way, this is a job interview. Treat it like one. Continue reading “Getting Book Signings and Interviews”