We’ve written plenty about the moving parts that need to fall into place when you launch your book. If you think that’s a challenge, wait until you plan a promotion, especially a major one with multiple books or an event that involves multiple authors. Here are some things you’ll want to check out before you promote your book. Continue reading “Promoting your book? Read this first.”
Tag: book promotion
Be Ready for that Media Opportunity
One thing I’ve learned about this industry is that opportunities come up in a flash, and usually the first people to respond get them. The difference between being prepared and NOT being prepared can cost you. And it’s literally as simple as being organized.
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I have a folder in Dropbox with all my book cover jpgs, my two author photos and a couple of other folders with high resolution versions and thumbnail size versions. (I keep it on Dropbox so I can access it from virtually anywhere. You never know when you will be asked for something!) I’ve made sure they’re all named clearly, so it’s easy for the recipient to identify. It also helps, if they don’t rename the file, with search engine optimization. It never hurts to take advantage of every opportunity to get your title in front of someone. Plus, it looks far more professional to have the book cover for Night Undone labeled as “NightUndone.jpg” instead of “niteundonecoverartsmall.jpg”. My author photo is labeled as “AuthorKSBrooks.jpg” instead of “DSC00013”. Now, you might be thinking, I’ll just put “Author Photo” as the file name. Well, you and about a billion other authors thought that. It’s not going to make your photo easy to find. Continue reading “Be Ready for that Media Opportunity”
Do Book Posts in Facebook Groups Work as Marketing?
I am a heavy user of Facebook personally. I belong to a lot of writer groups, and several groups that allow book promotion (you post a spiffy description and link to your book — typically the Amazon link). Several authors I’ve encountered have expressed great disdain at these promo groups, saying they’re a waste of time and filled with other authors posting promos, not real readers. The critics also argue that posting on these sites just clutters your news feed, showing your friends your crappy, lazy marketing efforts.
However, my newsfeed has been cluttered by several authors doing this, and to me, it seemed crazy that people would continue to do something that is completely ineffective. So, being the evidence monger that I am, I decided to conduct an experiment to see if these Facebook marketing posts actually work. My conclusion — sorry Charlie, I’m gonna make you read to the end to find out. Or maybe I’ll tell you at some point before the end so you have to keep reading and can’t just skip to the bottom (I’m laughing maniacally right now). Continue reading “Do Book Posts in Facebook Groups Work as Marketing?”
Authoright – Authorwrong?
A recent inquiry in a group I belong to prompted me to do some investigating into Authoright, a company with offices in both the U.S. and U.K, which offers publishing and marketing services to Indie writers and authors.
My first stop was to their website. They listed the services they offer, from various levels of editing, book covers and web design to marketing package choices that range from regional to international (North America and the U.K.). The first red flag for me was that they did not publish any prices on the site. Continue reading “Authoright – Authorwrong?”