Tag: book promotion

Release Day Mania

Bulletproof - Share the PostEven with the introduction of pre-order publishing across the board, I still think a book’s release day is a really big deal. A song and dance needs to be made on the day your book goes live. You really want as many people to buy your book on the day of release as possible. Your rankings have a better chance of soaring in that first week than at any other time. I mean, yes, you can do a sale later on in the book’s life and pay for advertising – that’s actually a really smart move, but release day rankings are a sweet spot that should be taken advantage of.

So – how do we get the world buying, or noticing, your book on its release day? While there are many different techniques out there, here are a few I’ve used: Continue reading “Release Day Mania”

How to Use Thunderclap and HeadTalker For Book Promotion

Screen shot 2014-10-04 at 3.47.40 PMUnless you’ve been busier than Kanye West’s damage control team, you might have noticed indie authors using various crowdfunding ventures like Kickstarter to raise the scratch to produce their books. Ask people what they think about the practice and you’re bound to start an argument, usually about the money. But what if you could engineer a crowdfunding effort that uses a different sort of currency—the social media reach of those generous enough to lend their support to your book promotion? That’s what programs like Thunderclap and HeadTalker aim to do. Continue reading “How to Use Thunderclap and HeadTalker For Book Promotion”

Goodreads Spring-fest

How about we salute our friends in the Southern Hemisphere for a change and call it Spring? Advertising on Goodreads is inexpensive and, frankly, fun. Looking at all those statistics on my ads makes me happy. What, you’re not advertising there? Our Melinda Clayton will show you how to advertise with Goodreads. Meanwhile, how about we stir things up with a Goodreads like-fest?

Today you can share your author page and find new friends. For your profile, grab that URL which should look like this: https://www.goodreads.com/KSBrooks and paste it in the comments below.  (Not sure where to find your fancy URL? See the image below and look for the aqua arrow.) goodreads like buttonNow everyone can “Like” your author page.  The “Like” button is found about 1/3 of the way down the page on the same side as the author photo. Clicking on that will show that you like that author’s page on your Facebook wall. There’s also a Google+ button there, so if you have a Google+ account and you’re feeling generous, go ahead and click on that, too. Still not sure where the “like” button is? Click on this thumbnail to enlarge it and look for the magenta arrow.

[Don’t forget, if you right-click the links, you can choose to have them open in a separate tab so you don’t have to worry about navigating back and forth to pages.]

PLEASE be sure to reciprocate by liking those who like you. This is give and take. If everyone plays by the golden rule, we all benefit.

What Is Price-Pulsing?

price pulsing graphSo you’ve published your book, it’s on every internet book store known to man, you’ve set an affordable price and shouted the word out from the rooftops and now you’re waiting for the money to roll in. But … it doesn’t. What’s up with that?

By now, most of you may have heard of price-pulsing, mentioned here by David Gaughran and on his own blog, as well as other blogs across the internet. It’s a pricing strategy whose time has come, and many of us are using it to advantage. Continue reading “What Is Price-Pulsing?”