As Indie authors, all the work we do in marketing and promotion goes toward just one thing: discoverability. If readers don’t know our magnum opus exists, how can they buy it?
Sadly, the flip side to that question is how can we make our work more visible?
The stock answer is always ‘social media’, but getting noticed on social media is just as hard as getting your book noticed on Amazon – after all, you are still one amongst millions. Continue reading “Tagging, discoverability and #ebooks”
A couple months ago T.D. McKinnon wrote a post for Indies Unlimited that discussed literary fiction versus genre fiction. He also mentioned “…the increasing number of genre labels that sometimes seem to me a little obscure, with the assignment to the various categories certainly more subjective than objective.” In this post, I’m going to discuss genre labels, a bit about their history (at least as I see it), their positives and any negatives.
As I see it, the purpose of genres is as a shorthand to classify a book’s content. It helps bookstores arrange books that are similar to be close together. In turn, this helps readers determine if a book is something they’re interested in or as a way to quickly focus in on the books that potentially fit what they’re looking for. Imagine visiting a brick and mortar bookstore where all the books were on the shelves arranged by author last name, ISBN, or some other method without first having them grouped into genre. Could you find what you were looking for? Genre has historically been one of the most critical factors in book discovery. If a potential reader can’t find your book, they can’t buy or read it. Continue reading “Genre: Good or Evil”
I just returned from BEA (Book Expo America) in New York and boy, are my arms tired. Seriously. With publishers handing out signed ARCs right and left, I should have brought an oxcart. Aside from meeting authors and publishing professionals, scarfing up swag, and nearly getting trampled by a gang of fans waiting to see Neil Gaiman and Amy Tan, I attended a full-day event called uPublishU, which consisted of workshop after workshop of tips and best practices for self-publishing. Continue reading “How to Increase Your Internet Discoverability”